CANCER RESEARCH UK URGES PEOPLE TO ‘JOIN THE FIGHT FOR WOMEN’S SURVIVAL" CANCER Research UK has announced a brand new theme and identity for its 2009 breast cancer awareness activity, which was launched in July of this year. The theme - ‘Join the fight for women’s survival’, has been designed to act as a rallying call for individuals and organisations to support the charity’s life-saving breast cancer research. The campaign patron is Nicole Kidman and Dame Judi Dench has also designed a limited edition rubber duck. Other activity to take place under the new identity includes a wide ranging PR campaign, a range of Cancer Research UK pink items available in teh charity's own shops and local community fundraising events, such as pink parties and walks Cancer Research UK is the largest funder of breast cancer research in the UK and spent £45 million last year on research into the disease. One in nine women will get breast cancer at some point in their lives, so research remains crucile. For more info email Diane on
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